LOS ANGELES : Summertime moviegoers tend to vote early and, if things go well, often. During the past five years, about 42% of annual domestic box office sales have been rung up during the summer, which the industry marks beginning the first weekend in May. With the summer slate often notably front-loaded, executives usually have a pretty good sense of how the season is shaping up by the end of the first month. Helpfully this year, each of the season’s first three weekends will see a popular big-screen character march into multiplexes. Paramount unspools “Iron Man 2″ on May 7, Universal bows “Robin Hood” on May 14 and the Paramount-distributed 3D sequel “Shrek Forever After” from DreamWorks Animation debuts May 21.
Then Disney offers the video game-spawned “Prince of Persia: Sands of Time” during the May 28 Memorial Day holiday weekend, and Warner Bros. is banking on a counterprogramming payday with the female-targeted “Sex and the City 2″ set for May 27. Read More:bollywood91.com
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